AI Insights · Timothy · July 2022
Top 5 Social Apps Performance on Android in El Salvador Q2 2022
Explore the performance of the top 5 social apps on Android in El Salvador during Q2 2022, including trends in downloads, revenue, and active users.
In the second quarter of 2022, the top social apps on the Android platform in El Salvador demonstrated varied performance across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insightful trends for TikTok, Instagram, Facebook Lite, Facebook, and TikTok Lite - Save Data.
TikTok experienced fluctuating weekly downloads, starting at 86.8K in late March and peaking at 87.1K in mid-April. The downloads then saw a decline, bottoming out at 32.2K in early May, before rebounding to 46.5K by the end of June. Revenue for TikTok showed a general downward trend, starting at approximately $1.8K and ending the quarter at around $1.3K. However, active users remained relatively stable, increasing slightly from 631.6K at the end of March to 659.3K by late June.
Instagram maintained a consistent download rate, averaging around 25K to 30K downloads per week with minor fluctuations. Revenue, although minimal, saw slight variations with a peak of $12 in early April. Active users for Instagram showed a stable trend, starting at 1.56M and closing the quarter at approximately 1.62M.
Facebook Lite had a steady download rate, ranging from 18.9K to 35.4K weekly downloads. Active users exhibited a slight decline from 528.5K at the end of March to 513.2K by the end of June.
Facebook displayed a consistent pattern in downloads, averaging around 22K to 27K weekly downloads. Revenue saw a peak of $665 in early May, but gradually decreased to $446 by the end of June. Active users for Facebook showed a steady increase from 1.66M to 1.75M throughout the quarter.
TikTok Lite - Save Data maintained stable weekly download numbers, ranging from 15K to 20K. Active users showed a slight upward trend, starting at 216.7K in late March and increasing to 240.3K by the end of June.
For more detailed insights and data, visit Sensor Tower.